Spiral: Growth Loops System
A modular, end-to-end GTM and execution system for SaaS and tech growth.
G – Gauge
Objective: Establish a clear baseline through a 360° audit of data, tech, team, and spend. Identify gaps, inefficiencies,
and opportunities across the funnel.
Key Activities:
Big-bet narrative, unexpected canvas, budget planBig-bet narrative, unexpected canvas, budget plan
Audit KPIs, tech stack, spend, team skills
Align on growth goals, ICP, and funnel metrics
Evaluate creative/media performance and data readiness
Deliverables:
Marketing-ops audit, KPI scorecard, opportunity heatmap
Canvas audit (OOH, events, influencers), trend radar
AI-readiness checklist, TRM Fast-Size analysis
R – Reframe
Objective: Align the executive team on a future-back growth vision. Clarify success metrics, TRM targets, and GTM
alignment.
Key Activities:
Facilitate future-back workshop, define strategic outcomes
Solve pipeline blockers and align cross-functionally
Deliverables:
Goal hierarchy, TRM prioritization, TAM vs TRM slide
Customer hypothesis, exec alignment, budget allocation
O – Orchestrate
Objective: Build a GTM roadmap aligned to TRM fit and execution layers.
Key Activities:
Refine ICP, map buyer journeys, create messaging architecture
Map GTM workstreams to execution layers
Deliverables:
12-month GTM roadmap, channel priority grid
Audit KPIs, tech stack, spend, team skills
Align on growth goals, ICP, and funnel metrics
Evaluate creative/media performance and data readiness
Deliverables:
Marketing-ops audit, KPI scorecard, opportunity heatmap
Canvas audit (OOH, events, influencers), trend radar
AI-readiness checklist, TRM Fast-Size analysis
R – Reframe
Objective: Align the executive team on a future-back growth vision. Clarify success metrics, TRM targets, and GTM
alignment.
Key Activities:
Facilitate future-back workshop, define strategic outcomes
Solve pipeline blockers and align cross-functionally
Deliverables:
Goal hierarchy, TRM prioritization, TAM vs TRM slide
Customer hypothesis, exec alignment, budget allocation
O – Orchestrate
Objective: Build a GTM roadmap aligned to TRM fit and execution layers.
Key Activities:
Refine ICP, map buyer journeys, create messaging architecture
Map GTM workstreams to execution layers
Deliverables:
12-month GTM roadmap, channel priority grid
W – Work the Plan
Objective: Activate sprints, creative briefs, and GTM launches to prove traction and fast ROI.
Key Activities:
- Execute agile sprints, launch quick-win AI agents
Deliverables: - 90-day campaign playbook, content assets
- TRM Quick-Win Sprint, 3.1x win-rate KPI benchmark
Spiral – G R O W T H LLM Loops System
A modular, end-to-end GTM and execution system for SaaS and tech growth.
G – Gauge
Objective: Establish a clear baseline through a 360° audit of data, tech, team, and spend. Identify gaps, inefficiencies,
and opportunities across the funnel.
Key Activities:
- Audit KPIs, tech stack, spend, team skills
- Align on growth goals, ICP, and funnel metrics
- Evaluate creative/media performance and data readiness
Deliverables: - Marketing-ops audit, KPI scorecard, opportunity heatmap
- Canvas audit (OOH, events, influencers), trend radar
- AI-readiness checklist, TRM Fast-Size analysis
R – Reframe
Objective: Align the executive team on a future-back growth vision. Clarify success metrics, TRM targets, and GTM
alignment.
Key Activities:
- Facilitate future-back workshop, define strategic outcomes
- Solve pipeline blockers and align cross-functionally
Deliverables: - Goal hierarchy, TRM prioritization, TAM vs TRM slide
- Customer hypothesis, exec alignment, budget allocation
O – Orchestrate
Objective: Build a GTM roadmap aligned to TRM fit and execution layers.
Key Activities:
- Refine ICP, map buyer journeys, create messaging architecture
- Map GTM workstreams to execution layers
Deliverables: - 12-month GTM roadmap, channel priority grid
- Big-bet narrative, unexpected canvas, budget plan
W – Work the Plan
Objective: Activate sprints, creative briefs, and GTM launches to prove traction and fast ROI.
Key Activities:
- Execute agile sprints, launch quick-win AI agents
Deliverables: - 90-day campaign playbook, content assets
- TRM Quick-Win Sprint, 3.1x win-rate KPI benchmark
T – Tune
Objective: Run continuous optimization cycles via real-time dashboards and A/B testing.
Key Activities:
- Optimize creative/media and AI agents based on feedback
Deliverables: - KPI dashboards, tuning logs, TRM Health Tile
- AI Quality Score, segment performance insights
H – Harvest
Objective: Institutionalize what works and enable the team to scale the system.
Key Activities:
- Capture wins, upskill teams, embed SOPs
Deliverables: - Talent plan, Skill Cards, internal playbooks